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Mild & gentle products to care for your baby

For over 120 years, mums have trusted us to help care for their little ones. There’s nothing we value more and it’s why we put all our products through the very toughest tests.

We’ve learnt a lot since we launched our first baby powder in 1894, and we now have a range of products to help you care for your baby at every occasion, from the tops of their heads, to their cute little toes.

Get started by choosing a baby care area above, and if you have any questions at all, come visit us on Facebook, where you can also learn a bit about our history.