Your baby’s skin is not just amazingly soft, it is also a unique and essential shield that offers protection from the outside world.
Your baby’s skin plays an important role in maintaining their health and in defending against irritants, toxins and infections. Skin also regulates your baby's internal temperature and is a tool for exploring the world through touch.
Your baby’s skin is different to adult skin. It may look perfect, but it is very delicate so it needs extra special care throughout the first years of life. Compared to adult’s skin, baby’s skin:
- Is up to 30% thinner
- Has a greater tendency for dryness
- Is more prone to allergies and irritation
- Absorbs more water, but loses it faster
Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a moisturiser and mild and gentle products that are developed especially for baby like JOHNSON’S® baby TOP-TO-TOE® wash and JOHNSON’S® baby lotion.
Whether you're bathing your baby's skin or smoothing on a moisturiser, you're doing more than helping to keep their skin healthy. With your gentle hand, you're also forming a special bond with your baby through the power of your touch.
As your baby grows he’ll start to explore —
and you may need to wash their face and hands more often. Try a cleanser that is gentle to baby’s skin. JOHNSON'S® TOP-TO-TOE® baby wash effectively cleanses, leaving your baby’s skin feeling smoother and looking healthy.
Mums around the world look to JOHNSON’S® to care for their babies
We are committed to working with mums, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.
Our commitment to healthy babies goes beyond our products
We take great pride in our initiatives that help babies grow up in a healthy community and a healthier world.