Gentle for Babies, and the Planet

Did you know that we’ve reformulated our products inside and out to set our new standard for gentle?

• For babies, our strict ingredient selection process ensures our products are as pure and gentle as they are effective. All our liquid cleansers and lotions have no added parabens, phthalates, sulfates, and dyes.

• For the environment, we use a US-patented system called the Global Aquatic Ingredient Assessment™toolto help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems.

By 2025, we plan to offer even more innovative products,making careful choices with babies and the planet in mind.

Did you know that making small packaging changes, like removing pumps, can make a big difference in recyclability?

• We’ve already incorporated recyclability messages onto all of our bottles to make it easier for you to know what you can recycle.

• And by 2025, we aim to maximise our recyclability by converting to fully transparent PET bottles and recyclable pumps.

• By 2030, we aspire to use 100% recycled plastic in our bottles.