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The JOHNSON’S® Difference

From the moment of birth and throughout life, a baby needs a mother's loving care. At the JOHNSON'S® baby brand, we know that providing that care is both an art and a science.

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Our Mission

Since the beginning, our mission has been to create gentle baby products. And now, we’re raising the bar even higher.

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Our Safety standards

Our product is designed to meet or exceed the top internationally recognized regulatory standards.

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The Simple Truth

The safety of your little one is your number one priority, so of course you want to know what’s best for your baby.

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So Much More™

The JOHNSON’S® Brand is paving the way by advancing research that reveals the importance of multisensory experiences that can lead to happy, healthy baby development.

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Our Promise

We are dedicated to providing mothers with clinically proven mild, and gentle products.

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Baby Science

Get a better understanding of your baby’s unique and special needs for eyes, skin, and hair.

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BEST FOR BABY™ Standard

Our choice of essential ingredients are gentle and mild for your baby.

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Caring for a Healthy Future

Learn why mums around the world trust JOHNSON’S® to care for their babies.

Mums around the world look to JOHNSON’S® to care for their babies

We are committed to working with mums, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.